The Life Athletic

Did you know that there’s a strange connection between dressing like you work out seriously and actually working out seriously? Activewear is clothing that has been designed for sports, exercise, or outdoor activities. 

Everywhere you look these days you see women rocking workout tank tops, yoga pants or compression leggings, and the latest running shoes. It doesn’t matter if they’re just window shopping, grocery shopping, or just picking their kids up from school, wearing workout clothes outside of the gym is now a trend. But it isn’t just about being trendy, it seems like they may have discovered a simple way to motivate themselves.

There’s a psychological phenomenon that’s been dubbed “enclothed cognition,” that makes the assertion that the clothing you wear can trigger mental changes that affect your performance positively. Essentially, the clothing we wear influences our behavior. You’ve heard the term dress for success. When a man or a woman wears a power suit, he or she feels confident and is more likely to close a business deal. It’s about the symbolic meaning that you connect with that outfit.

Fitness fashion isn’t just a trend, it’s a mega-trend. Everywhere you turn large athletic brands, as well as independent ones, are turning out athletic clothing. The research shows that when you wear athletic clothing or sportswear, you become more active and are more likely to play a sport and work out. Better yet, you’re more likely to perform better at that activity when your clothes make you feel confident.

It’s as simple as saying,” fake it till you make it”. To put it simply, a trendy chic athletic activewear outfit can work as a motivator to get you to exercise, even when you’re not feeling your best.

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